Posted by Rafa Gonzales

Just yesterday PUMA announced the official launch of our breast cancer awareness program, Project Pink.

For the past four seasons, PUMA has encouraged consumers and supporters to vote for a favored charity who will then be awarded a large donation of over $120,000 at the end of Breast Cancer Awareness Month in October.

Donations of $1 are made every time a supporter uses #projectpink on their Twitter and now Instagram accounts. It is an incredibly easy and interactive way to make a difference! 

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